The Jewish Community Study of North Metro Atlanta: 2004

Sponsor(s): Jewish Federation of Greater Atlanta, Marcus Jewish Community Center of Atlanta

Principal Investigator(s): Jacob B. Ukeles, Ron Miller

Study Dates: December, 2003-February, 2004

Population Estimates: North Metro Atlanta data only: 16,100 Jewish persons in 6,200 Jewish households. Approximately 2,700 non-Jews also live in these households, for a total of 18,800 people living in North Metro Atlanta Jewish households.
Key Findings: Slide Show Overview below was originally a PowerPoint summary of Jewish community study in a rapidly growing suburban area northeast of central Atlanta. Study was designed to provide insight on the emerging Jewish community and to help community leaders decide whether Jewish communal infrastructure, such as a satellite of the Marcus Jewish Community Center, was needed by Jewish households in North Metro Atlanta, and would be supported by the local Jewish community.
  • North Metro Atlanta area was "practically invisible" on the Jewish map of Atlanta in the 1996 study of Greater Atlanta.

  • 2004 North Metro Atlanta Study focused on Jewish growth in the area, and was also a precursor to the Jewish Community Centennial Study of Greater Atlanta: 2006 (also completed by Ukeles Associates and available at Data Bank), which included North Metro Atlanta as part of the broader Greater Atlanta area.
  • 2006 Jewish population estimates for North Metro Atlanta (in the Greater Atlanta study) was 27,500 Jewish persons - a 70% increase in the number of Jewish persons over a three year period from the 2003-04 estimate of 16,100 Jewish persons.

  • Internal data from the 2006 study corroborates the Jewish household/population increases; over 40% of all Jewish households in the North Metro area indicated that they had moved to the area recently.
  • 2004 data compared to 2006 data indicates that as the Jewish community has grown, Jewish connection indicators have decreased somewhat, but connections to Jewish life are important to a considerable portion of North Metro Jewish residents.

  • Couples intermarriage rate was 35% in 2003-04 and 44% in 2006 - lower than the 50% for the total Greater Atlanta area.

  • Being Jewish was very important to 62% of North Metro Jewish respondents in 2003-04, and to 51% in 2006.

  • Being part of the Jewish community was very important to 54% of the Jewish respondents in 2003-2004 and to 22% in 2006.

  • In 2003-04, 41% of Jewish households reported congregational membership compared to 30% in 2006.

  • Passover Seder attendance and Hanukkah candle lighting remained at the same levels, however. Always/usually attending a Seder was reported by 73% of Jewish households in 2003-04 and 74% in 2006, while always/usually lighting Hanukkah candles was 84% in 2003-04 and 86% in 2006.

  • Shabbat candle lighting (always/usually) was 22% in 2003-04 and 24% in 2006.

Sample: Adult Jewish Households in North Metro Atlanta. Maps in 2003-04 Slide Overview presentation shows location of the area, and zip codes used for analysis. Area includes North Fulton and Alpharetta. Same zip codes used in 2006.

Sample Size: 277 Jewish households interviewed.

Sample Notes: The sampling design for both the 2003-04 North Metro Atlanta study and the Jewish Community Centennial Study of Greater Atlanta: 2006 utilized a stratified random sample of interviews from two complementary sampling frames: (1) a Jewish community - Federation list of Jewish households, and (2) a residual RDD sample, consisting of all possible RDD (random digit dialed) phone numbers in the Greater Atlanta area, after the phone numbers on the Jewish community list had been removed ("deduplicated").

Sampling design, population estimates, and weighting by Dale Kulp, CEO and Founder, GENESYS Sampling Systems (with Ukeles Associates) for both studies. Sundel Research completed interviews in 2004, while ICR completed interviews in 2006.

In 2003-04, the overall response rate was 37% (AAPOR "RR3"; List sampling frame response rate: 59%, residual RDD: 36%.

78% of identified Jewish households completed the interview ("cooperation rate"): List 90%, residual RDD 78%.

Sample disposition was not included in the 2004 PowerPoint; it is available below, along with response rate and cooperation rate summaries.

2003-04 Data file is weighted to project to number of Jewish households ("HHWeight" N=6,183 precise), number of Jewish persons in Jewish households ("JewWeigh" N=16,092), and total number of people in households ("PopWeigh" N=18,829). Weights include adjustments for number of telephones in interviewed Jewish and non-Jewish households. Details on estimation of Jewish HH not included in the PowerPoint, but follow the basic procedures used by Ukeles Associates and MSG-GENESYS in their other community studies.


Survey Reports

» Highlights

Slide Sets

» Overview Slide Set

Documentation, Questionnaires and Frequencies

» Screener

» Questionnaire

Data Files and Data Definitions

» Zipped SPSS Data File

Other Documentation

» Sample Disposition

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